March 25, 2021
Bloxbiz has partnered with Venatus to expand in-game advertising within Roblox games to a global audience of brands.
Bloxbiz has partnered with Venatus, the global advertising technology platform focused on gaming and entertainment, to expand in-game advertising within Roblox games to a global audience of brands. The partnership follows an explosive year of growth for Venatus, who now has a 60-strong team in offices spanning the UK, France, USA, Australia, Ukraine and South Korea.
Bloxbiz is the first dynamic in-game ad platform within Roblox and reaches over 10 million gamers each month across a collection of curated brand-safe games. All in-game ads are integrated to complement the gaming experience, allowing for natural discovery without interrupting gameplay. These in-game ads are measured through Bloxbiz's advanced technology, which verifies viewability in a 3D space.
"We’re overjoyed to be partnering with Venatus," Sam Drozdov, CEO, Bloxbiz, said. "Venatus’ global sales team and in-game advertising expertise is a natural fit with Bloxbiz’s in-game advertising technology. Together, we’ll enable brands from all over the world to have access to unique ad experiences within Roblox games – a win for brands, game developers, and players as ad experiences shift from interruptive popups to immersive in-game experiences."
Since going public earlier this month, Roblox’s value has soared to almost $40 billion. This valuation reflects the continued growth of gaming, while the pandemic has seen a surge in gamers. Newzoo predicts that gaming will continue to grow beyond the pandemic, with the industry expected to generate an impressive $217.9 billion in 2023.
Commenting on the partnership, Rob Gay, CEO, Venatus, added: "We are thrilled to be partnering with Bloxbiz to offer advertisers unique access to brand-safe games within the Roblox platform. The Bloxbiz team are gamers and engineers at their core, making them the perfect partner for Venatus. We are excited to introduce more brands to the Roblox gaming audience and deliver immersive in-game ad experiences across this highly sought after gaming platform."